About us

Who we are

We love creative projects which take us into new spaces, supported by a strong experience in our fields of medicine, yoga, visual arts and sound. We hand-crafted every detail of our app. We are colleagues and we are friends, and we came together because we believe in what this app can do.

OUR MISSION

In a world, where the stress and app industries have given birth to a multitude of meditation apps, how do we choose the right fit for us? We all express stress in different ways. Some can’t sleep, others experience anxiety, some have high blood pressure, and for others it may be more subtle. Breath Taking was born from the realisation that there is no one practice to fit all. We wanted to create a practice, accessible to all, founded on the principles of Yoga. We all have a different breath length, we all connect to sounds and voice in a different way. The Breath Taking team has meditated, skyped and coded for hours to come up with a way to customise this experience for you, to give you the best chance of achieving a positive result.

The Team

Baxter

Co-Founder and CEO

Baxter PGDYT is a qualified senior Yoga Therapist and Educator. She conceptualised the app, formed the team and has been involved in every step of the process. She leads Alternative Yoga Journeys around the world, runs major Yoga events and hasn’t been to the doctor since practising yoga over 15 years ago.

Isabelle Fournet

Co-Founder and Visual Director

Isabelle has an impressive background working as a film editor and director, and more recently as Creative Director with Mosaic of Change who partner with UNESCO. She keeps herself at the frontline of innovative and interactive arts, travelling between LA and Europe.

Baxter and Isabelle met in Mallorca in 2002 and have a truly international, multifaceted friendship, including the role of Godmother.

Liam Blake

Sound Engineer

Liam came to us over three years ago and has engineered all sound recordings. Since then he has blossomed into a savvy and quirky sound and visual creator, having worked with some of Australia’s great musical artists, whilst exploring Fashion Photography, Audio Visual, Software Development and Growth Strategy, across the globe. He’s now contributing these skills to our marketing department.

Stefano Guzzetti

Sound Composer

Stefano, a world-class performer, was classically trained as a sound composer in Cagliari, Italy. He plays his own instruments, edits and performs live around the world. Stefano designs sounds for movies, documentaries and video games. You can find his work on Spotify (“The Road to You” 10 million+ plays), and on our app when you choose your sounds.

OTHER CONTRIBUTORS

Dr N Chandesekaran

Breath Advisor

Author, doctor, yoga therapist and international trainer, Dr NC is considered to be one of the world’s most experienced yoga therapists. He worked alongside TVK Desikachar as the Director of Therapy the Krisnamacharya Yoga Mandiram (KYM) in Chennai, India for over 10 years.

Saraswathi Vasudevan

Breath Advisor

“Saras” worked alongside Dr NC at KYM for over 10 years as both a therapist and head of research. Saraswathi now runs her own Institute Yoga Vahini in Chennai and Hyderabad, India.

Both Dr NC and Saraswathi collaborated on the breath practices together with Baxter.

Patrick Amori

Marketing

Based in New York, Patrick helped the National Geographic app hit #1 and is helping us find our voice to a massive audience who now need to hear something 12 times or more before they take action. That’s about 8 times more than what we needed to say in the 90’s. Are you still with us, or have we lost your one minute focus of attention in the app world already?

From i-DEA to i-STORE

If you’re interested in the story of how an app is created from nothing to launch, Baxter tells the story here in a “Pecha Kucha” format in Taos, New Mexico. It’s a great concept of having 20 slides and only 20 seconds to speak about each one. That makes it 6m40 altogether, so we don’t expect you to watch it, but you can if you like. Especially if you’re inspired to do create something you have no idea about.

“We would like to thank…”
Many people have been there for us during the creation of this app. We’d like to thank them for their support whether it was via the Indiegogo campaign and their generous donations, content contributions, or good ol’ fashioned moral support.
We thank you all, and publicly salute you.
Una DeNeefe – for her wonderful photos of Sorrento which you can see on our home page, blog and social media campaigns.
Pete Quin – for his help behind the camera to shoot our promotional video.
Dick and Susan Roth – for their incredibly generous donation and years of love.
Rob Deluca – for your financial expertise and donation.
Jim and Sandy Shelton – ditto. You guys rock!
Erin and Tim Donnelly – for their creative brains and eternal love.
Dilpreet Singh – for his initial hard work with coding the V1 of the app, and patience with me in the beginning.
John Betts – for his wonderful algorithmic brain and considered support.
Serge Hoeltschi – for generously allowing the use his studio space and time in LA to film and edit.
To all of our friends and family who have been waiting ever so patiently for the launch of our app. Thanks for believing in us. And for your generosity.